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BLLA Luxury Academy

Powered by Équité

Elevate Guest Experiences with Our Comprehensive Hospitality Staff Training

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Welcome to the BLLA Luxury Academy, a pioneering venture fueled by Équité, embodying our unwavering dedication to education and forward-thinking within the boutique hospitality realm. Our mission is clear: to empower hospitality professionals globally, irrespective of their hotel’s star rating, with the knowledge and skills needed to exceed the expectations of today’s sophisticated travelers. Join us in elevating the standards of boutique hospitality worldwide.

Frances Kiradjian, Founder & CEO, BLLA Enterprises

As Co-CEO of BLLA, I am thrilled to bring this important educational program to the world’s true, independent boutique hotels. This close collaboration with Équité underscores our commitment to continuous learning and innovation. In an ever-evolving industry, boutique hotels must stay ahead of the curve. Through the BLLA Luxury Academy, we aim to equip hospitality professionals with tools and knowledge designed for all hotel staff, regardless of department. Together, let’s redefine excellence in boutique hospitality.

Ariela Kiradjian, Co-CEO, BLLA (Boutique Lifestyle Lodging Association)

About BLLA

Welcome to BLLA – the premier destination for global boutique lifestyle leaders, dedicated to fostering connection, education, and advocacy. As pioneers in forecasting the boutique movement, our network has evolved to embrace a diverse community of passionate entrepreneurs in the independent boutique hotel sector and beyond. BLLA serves as a dynamic catalyst for trends shaping the future of boutique living, resonating with both discerning travelers and forward-thinking hoteliers alike. Explore the world of boutique lifestyle with us.

BLLA Luxury Academy for Enterprise

Elevate the professionalism and efficiency of your Boutique Hotel Luxury staff and ensure positive customer experiences with the global authority in luxury, Dr. Daniel Langer, and the BLLA Luxury Academy!

BLLA Luxury Academy will transform your boutique hotel staff into ambassadors of luxury with the BLLA Luxury Academy’s exclusive training program, led by Dr. Daniel Langer. Our program is meticulously designed to ensure that your team delivers an exceptional, seamless luxury experience at every touchpoint of the customer journey. Empower your staff with the skills and insights needed to uphold the highest standards of luxury service, ensuring there is no break in the chain of excellence from check-in to check-out. Join us to elevate your boutique hotel to new heights of distinction and unparalleled guest satisfaction.

BLLA Luxury Academy for individuals

BLLA Luxury Academy, Powered by Équité, is an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through 
a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.

With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed 
to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.

Course Modules

Click below to get a preview of the course content:

What is Luxury Today

What you will learn:

  • How to create a luxury experience and what the brand story should be about
  • What demographic is most important to capture today for future relevance
  • What is the most important factor when defining one’s brand
  • What is the new way luxury consumers gain inspiration
  • What provides a perception shift for a product
  • Where customers get most of their information about a brand

Creating a Luxury Brand Experience

What you will learn:

  • Essentials to managing a luxury brand
  • Creating the best brand experiences
  • What luxury companies fail to realize with top level clientele
  • How a luxury memory in luxury is created
  • What you won’t find in the top 100 brands in the world, in terms of valuation

Ability to Influence

What you will learn:

  • The ability to innovate and influence
  • The most critical drivers for creation of extreme value
  • What happens if a brand story is not well-defined
  • What are limiting factors in luxury
  • Influence how people see a category to create extreme value

Romancing the Brand

What you will learn:

  • Definitions of Luxury
  • How Luxury Clientele stays loyal to a brand
  • What can cause a client to break up with a luxury brand
  • What breaking up with a brand is exactly the same as
  • Analyzing Luxury Managers Intuition

Framework of Luxury

What you will learn:

  • Luxury purchases in the digital realm
  • What are luxury drivers
  • The 4 dimensions of difficulty in luxury
  • The single biggest opportunity for a luxury brand
  • What Luxury pricing is the reflection of

Luxury Sales Process

What you will learn:

  • What not to ask in the luxury sales process
  • Critical elements to selling luxury
  • Ideal outcome in selling luxury
  • Outcome of doing things right in the luxury process
  • How Luxury companies can create loyal customers

Luxury Pricing

What you will learn:

  • Why cultural capital is so important and the main gatekeeper
  • How to “price differently”
  • Downside of luxury discounting and the effects of pricing your brand too low
  • If price defines the relationship between supply and demand
  • Why pricing often determines the relationship between brand and customer
  • What is the luxury index and what it helps you analyze

Future of Luxury

What you will learn:

  • What Gen Z means to many luxury brands
  • When Gen Z will be the #1 customer group of luxury brands
  • What Gen Z will become to luxury brands
  • What luxury clients today want today
  • What luxury buyers need as the world becomes more complex

Digital Mastery

What you will learn:

  • Preferred option when analyzing a luxury brands market position
  • The increasing power of Social Listening technology
  • Luxury purchase decisions made through a digital journey
  • What luxury brands should be remembered for
  • What is most critical for brands to be successful in the luxury marketplace

Unconventional to Exceptional

What you will learn:

  • The Changing Landscape of Boutique Hotels
  • The Challenge of Creating Extraordinary Experiences
  • The Paradox of Hospitality Brands
  • The Impact of Exceptional Service
  • The Narrative of Hospitality Experiences
  • Challenges with Brand Storytelling
  • Critical Factors for Influencing Guest Experience
  • The Importance of Team Effort in Creating Loyalty
  • The Critical Need for Employee Training
  • The Power of Brand Storytelling
  • Curating the Customer Journey
  • Creating Positive Memories for Guests
  • The Element of Surprise
  • The Power of Gestures
  • The Human Factor

Unlock Emotional Key

What you will learn:

  • Introduction to Emotional Hospitality
  • The Check-in Experience
  • The Importance of Understanding Emotional Triggers
  • Personalization and Guest Preferences
  • Enhancing Guest Interactions Throughout the Stay
  • Communication Preferences and Guest Engagement
  • The Power of Yes Principle
  • Feedback and Continuous Improvement
  • Personalized Care
  • Creating Value
  • Unforgettable Experiences
  • Adapting to Changing Needs
  • Interacting with Guests
  • Key to Customer Loyalty

Brand Storytelling

What you will learn:

  • Introduction to Brand Storytelling
  • Challenges of Differentiation
  • The Importance of Brand Story
  • Criterial for a Good Brand Story
  • Creating a Unique Brand Story
  • Examples of Great Brand Stories
  • Translating BrandStory into Experience
  • Filtering the Essence of Your Brand
  • Describing Your Brand Story Emotionally
  • Delivering on the Brand Promise
  • The Reality of Brand Stories

Led by Dr. Daniel Langer

Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, a global “Top Five Luxury Key Opinion Leader to Watch 2021”. 
He won multiple awards for his work with brands in Europe, Asia, and the USA.

He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.