Elevate Guest Experiences with Our Comprehensive Hospitality Staff Training
Master the essential skills to thrive in the luxury boutique hospitality industry with Dr. Daniel Langer, Executive Professor of Luxury Strategy and Global Leader in Luxury Branding
Welcome to the BLLA Luxury Academy, a pioneering venture fueled by Équité, embodying our unwavering dedication to education and forward-thinking within the boutique hospitality realm. Our mission is clear: to empower hospitality professionals globally, irrespective of their hotel’s star rating, with the knowledge and skills needed to exceed the expectations of today’s sophisticated travelers. Join us in elevating the standards of boutique hospitality worldwide.
Frances Kiradjian, Founder & CEO, BLLA Enterprises
As Co-CEO of BLLA, I am thrilled to bring this important educational program to the world’s true, independent boutique hotels. This close collaboration with Équité underscores our commitment to continuous learning and innovation. In an ever-evolving industry, boutique hotels must stay ahead of the curve. Through the BLLA Luxury Academy, we aim to equip hospitality professionals with tools and knowledge designed for all hotel staff, regardless of department. Together, let’s redefine excellence in boutique hospitality.
Ariela Kiradjian, Co-CEO, BLLA (Boutique Lifestyle Lodging Association)
BLLA Luxury Academy for Individuals
Discover the BLLA Luxury Academy, an immersive online educational platform Powered by Équité that delves deep into the essence of the luxury world. This academy offers a comprehensive curriculum covering foundational luxury principles, advanced storytelling, and strategic pricing for the boutique hospitality industry. Whether you’re an aspiring entrepreneur, luxury brand professional, or curious enthusiast, gain tailored insights to navigate today’s luxury landscape.
Course Modules
Click below to get a preview of the course content:
What is Luxury Today
Creating a Luxury Brand Experience
Ability to Influence
Romancing the Brand
Framework of Luxury
Luxury Sales Process
Luxury Pricing
Future of Luxury
Digital Mastery
Unconventional to Exceptional
Unlock Emotional Key
Brand Storytelling
Led by Dr. Daniel Langer
Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, a global “Top Five Luxury Key Opinion Leader to Watch 2021”. He won multiple awards for his work with brands in Europe, Asia, and the USA.
He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.
