Master the art of luxury and propel your career to new heights with BLLA Luxury Academy
Learn the essential skills and tools needed to thrive in the ever changing elite league of luxury professionals. BLLA Luxury Academy is led by Dr. Daniel Langer, the foremost authority in luxury training worldwide.
Welcome to BLLA – the premier destination for global boutique lifestyle leaders, dedicated to fostering connection, education, and advocacy. As pioneers in forecasting the boutique movement, our network has evolved to embrace a diverse community of passionate entrepreneurs in the independent boutique hotel sector and beyond. BLLA serves as a dynamic catalyst for trends shaping the future of boutique living, resonating with both discerning travelers and forward-thinking hoteliers alike. Explore the world of boutique lifestyle with us.
BLLA
BLLA Luxury Academy for individuals
BLLA Luxury Academy, Powered by Équité, is an immersive online educational platform meticulously crafted to peel back the layers of the enigmatic world of luxury. Through a comprehensive curriculum, the academy seeks to dissect the essence, values, and underlying principles of the luxury industry.
With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject. Whether you’re an aspiring entrepreneur, a seasoned luxury brand professional, or a curious enthusiast, this academy offers insights and strategies tailored for the modern luxury landscape.
Pricing starts as low as $165/month or $1755/year.
BLLA Luxury Academy for Enterprise
BLLA Luxury Academy’s bespoke enterprise training is crafted in collaboration with your Executive and HR teams to align with your organization’s training objectives. Led by Dr. Daniel Langer, a top 5 luxury opinion leader by Netbase Quid and Executive Professor of Luxury Strategy at Pepperdine University in Malibu California, our curriculum integrates cutting-edge with real world applicability.
By adopting our tailored training, companies ensure all staff embody luxury service principles, fostering unity and synchronicity across the organization. One break in the customer experience chain can have extreme negative effects on your organization. The BLLA Luxury Academy Enterprise training program covers foundational luxury service and specialized modules, curated to deliver exceptional customer experiences comprehensively throughout your organization and preparing them for the coming AI & Gen Z customer revolution.
With BLLA Luxury Academy’s Enterprise Training, businesses unlock their teams’ full potential, setting a new benchmark in the luxury sector and setting the foundation for a workforce energized and ready to take on the challenges of the coming luxury buyer revolution.
Course Modules
Click below to get a preview of the course content:
What is Luxury Today
What you will learn:
- How to create a luxury experience and what the brand story should be about
- What demographic is most important to capture today for future relevance
- What is the most important factor when defining one’s brand
- What is the new way luxury consumers gain inspiration
- What provides a perception shift for a product
- Where customers get most of their information about a brand
Creating a Luxury Brand Experience
What you will learn:
- Essentials to managing a luxury brand
- Creating the best brand experiences
- What luxury companies fail to realize with top level clientele
- How a luxury memory in luxury is created
- What you won’t find in the top 100 brands in the world, in terms of valuation
Ability to Influence
What you will learn:
- The ability to innovate and influence
- The most critical drivers for creation of extreme value
- What happens if a brand story is not well-defined
- What are limiting factors in luxury
- Influence how people see a category to create extreme value
Romancing the Brand
What you will learn:
- Definitions of Luxury
- How Luxury Clientele stays loyal to a brand
- What can cause a client to break up with a luxury brand
- What breaking up with a brand is exactly the same as
- Analyzing Luxury Managers Intuition
Framework of Luxury
What you will learn:
- Luxury purchases in the digital realm
- What are luxury drivers
- The 4 dimensions of difficulty in luxury
- The single biggest opportunity for a luxury brand
- What Luxury pricing is the reflection of
Luxury Sales Process
What you will learn:
- What not to ask in the luxury sales process
- Critical elements to selling luxury
- Ideal outcome in selling luxury
- Outcome of doing things right in the luxury process
- How Luxury companies can create loyal customers
Luxury Pricing
What you will learn:
- Why cultural capital is so important and the main gatekeeper
- How to “price differently”
- Downside of luxury discounting and the effects of pricing your brand too low
- If price defines the relationship between supply and demand
- Why pricing often determines the relationship between brand and customer
- What is the luxury index and what it helps you analyze
Future of Luxury
What you will learn:
- What Gen Z means to many luxury brands
- When Gen Z will be the #1 customer group of luxury brands
- What Gen Z will become to luxury brands
- What luxury clients today want today
- What luxury buyers need as the world becomes more complex
Digital Mastery
What you will learn:
- Preferred option when analyzing a luxury brands market position
- The increasing power of Social Listening technology
- Luxury purchase decisions made through a digital journey
- What luxury brands should be remembered for
- What is most critical for brands to be successful in the luxury marketplace
Unconventional to Exceptional
What you will learn:
- The Changing Landscape of Boutique Hotels
- The Challenge of Creating Extraordinary Experiences
- The Paradox of Hospitality Brands
- The Impact of Exceptional Service
- The Narrative of Hospitality Experiences
- Challenges with Brand Storytelling
- Critical Factors for Influencing Guest Experience
- The Importance of Team Effort in Creating Loyalty
- The Critical Need for Employee Training
- The Power of Brand Storytelling
- Curating the Customer Journey
- Creating Positive Memories for Guests
- The Element of Surprise
- The Power of Gestures
- The Human Factor
Unlock Emotional Key
What you will learn:
- Introduction to Emotional Hospitality
- The Check-in Experience
- The Importance of Understanding Emotional Triggers
- Personalization and Guest Preferences
- Enhancing Guest Interactions Throughout the Stay
- Communication Preferences and Guest Engagement
- The Power of Yes Principle
- Feedback and Continuous Improvement
- Personalized Care
- Creating Value
- Unforgettable Experiences
- Adapting to Changing Needs
- Interacting with Guests
- Key to Customer Loyalty
Brand Storytelling
What you will learn:
- Introduction to Brand Storytelling
- Challenges of Differentiation
- The Importance of Brand Story
- Criterial for a Good Brand Story
- Creating a Unique Brand Story
- Examples of Great Brand Stories
- Translating BrandStory into Experience
- Filtering the Essence of Your Brand
- Describing Your Brand Story Emotionally
- Delivering on the Brand Promise
- The Reality of Brand Stories
Pricing starts as low as $165/month or $1755/year.
Led by Dr. Daniel Langer
Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, a global “Top Five Luxury Key Opinion Leader to Watch 2021”. He won multiple awards for his work with brands in Europe, Asia, and the USA.
He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.
